
New perspectives
Visual identity for Miltton
Miltton is a nordic advisor in communications and leadership. I wanted to create a logo that shows the diversity of Milttons expertise and symbolises how they look at things from different perspectives. I found my inspiration in a paperclip.
A spiral was translated into a master 3D shape that could generate several Ms and also work as a real physical object.
Adding the logotype, the full logo would be displayed animated where possible



I left Miltton before this project was finalised and this is the state I successfully presented and handed over.